// drag me

yoooo, it's vivek

builder in new york city, born and raised in atlanta. i recently sold a media company doing 100M+ views a month. now i make fun videos, build cool software, and work with startups on growth and marketing, from yc-backed to late stage.

say what's up

// about me

work wise ~ i co-founded Superline Network and scaled its media arm to 1M+ followers and 100M+ monthly views before selling in early 2026.

along the way i've run brand activations with Nike, Adidas, Shopify, and Alibaba, and my first big boy job was in digital / marketing at L'Oréal in nyc.

i like internet culture, the creator economy, music, fashion, art, marketing, and tech. working across industries is the fun part, and i like connecting the dots between them.

tools i work with:

  • Shopify Plus
  • Adobe Creative Suite
  • Claude Code
  • Figma
  • + a lot more
Vivek Rama

// experience

Growth @ Vivek Rama

Apr 2023 - Present
  • Work with companies on growth and marketing, with clients ranging from venture-backed startups (YC alumni, Thiel Fellows) to Fortune 500 companies
  • Make fun videos and build software that eats culture

Co-Founder & Director of Digital @ Superline

Apr 2023 - Dec 2025
  • Co-founded, scaled, and exited the media arm, growing distribution to 1M+ followers and 100M+ monthly views
  • Secured and executed brand partnerships and activations with Nike, Adidas, Shopify, Informa Markets, PrizePicks, and Alibaba, driving ~$1M in advertising revenue over two years
  • Owned digital strategy, tech stack, CRM, and e-commerce, helping grow the product business from $8M to $12M

Marketing, Luxe Division @ L'Oréal

2022 - 2023
  • Worked across Lancôme and Giorgio Armani fragrances within the Luxe division in NYC
  • Built 360 activations spanning digital and brick & mortar, plus competitive analysis and investment forecasting

Audience Growth & Partnerships Lead @ Kids Take Over

2021 - 2023
  • Led e-commerce, merchandising, social, and partnership strategy for a youth-focused media outlet
  • Built partnerships with SoundCloud, Shopify, and BandLab

Co-Founder & Creator Operations Lead @ Creator Unlimited

Oct 2020 - Mar 2023
  • Co-founded a creative service agency specializing in e-commerce, custom manufacturing, and software solutions for creators and businesses
  • Built merchandise and e-commerce stores for creators including Elliot Choy, Kelly Wakasa, and Frenchie Fries, generating over $300K in revenue
  • Sunset the company when I moved to NYC to work at L'Oréal

Internships

2019 - 2021
  • L'Oréal — Marketing & Digital Intern, Luxe Division2021
  • UPS — Enterprise Program Management Office Intern2020
  • Scientific Games — Retail Solutions Intern2019

// fun projects

featured tool

FeedRama

a chrome extension that sorts instagram & tiktok profiles by engagement, with one-click download and transcription. i built it to power the research behind my videos.

Chrome Extension
www.feedrama.com
featured tool

FindCoverArt

genius meets pinterest for album cover art. a searchable archive of the stories behind iconic covers, built end-to-end with claude code. it feeds my cover-art series.

Website
findcoverart.com
// what's up
say what's up